"Genius"

bukowski

"Genius might be the ability to say a profound thing in a simple way." — Charles Bukowski

Considering what I do for a living, I came to Bukowski embarrassingly late in life. 

Some people in this profession read Strunk and White again and again, as a way of brushing away the plaque and keeping their writing chops clean. They must be a hoot at parties. 

I read this.

A close second is Fear and Loathing in Las Vegas. 

Speed and power. That's the ballgame.

If you can inject each of those into your writing—whether you're a copywriter or a corporate blogger—you're in fine shape. I struggle with this concept, because I'm a windbag. So I read this. 

Buy it, read it, love it.